Copywriters engage in the art of writing
printed materials consisting of promotional materials intended to persuade
readers to act. Copy, which is the product of copywriters’ efforts, can range
from direct mail pieces to websites to biographies. If you can imagine it
written, I can write it.
How do you begin a project?
After we verbally agree
to begin your project, I will send you a written agreement to be reviewed and
signed by you. Once you send the agreement back to me, I will begin work on
your project. I will be asking you for background information (brochures,
websites, emails, etc.) on your project in order for me to best understand the
concept about which I will be writing. I will then send you a draft. I offer
three revisions included in the originally-quoted fee. Anything beyond three revisions
incurs additional fees.
Do you work with deadlines?
I definitely handle
deadlines well. Should I accept a project with a tight deadline, I do meet
them. Otherwise, I reserve the right to deny projects that suggest I will not
be able to meet the deadline. The reason for this is that copy requires time
and effort for a quality outcome. I would rather not rush a job if I feel that
is what I would be doing. There are cases where I would be able to manage a
tight deadline, but such instances are decided at the time of presentation.
What happens if I don’t like the copy?
I do my best to
integrate the message as presented to and understood by me. If you are not
happy with the copy, I will gladly rework it for up to three revisions at no
additional charge. Beyond three revisions, I charge 25% of the original quote
per hour. My portfolio gives a good indication of the typical writing style I
present in my work.
Why don’t you post your fees?
Fees vary depending on type
of service, subject matter and length. A website homepage on the subject of
dance would incur a different rate from a website on chemistry. The reasoning
behind the varying costs is that the type of projects in which I specialize sometimes
require more research while other demand less; therefore, the time and effort I
spend upon each project varies. Likewise, a one-paragraph biography incurs a
different cost than a one-page biography. In a nutshell, each project varies,
thereby affecting the costs.
Do you handle design and production as well?
My copywriting services
are limited to written copy. I do have a list of graphic designers/web
designers with whom I work in partnership and which are listed on my website under
Referrals.
Do you specialize in certain topics?
I judge each project at
the time of presentation. Although I pride myself on being able to write copy
for creative, nontechnical industries, like the arts, travel, real estates and restaurants,
this is definitely not an exhaustive list. I engage in research to write better copy for unfamiliar topics. In fact, I do research for every topic I come across to deliver the most compelling, accurate and informative copy.
How can I see examples of you work?
A portfolio of my work
is listed under Portfolio on my website. There I list my best work, from press
releases to biographies and web content, that I have completed to date.
Why should I hire you rather than another
freelance copywriter?
Professionalism is
central to success within any field. I put my clients first. I make efforts to
work with my clients to produce the most satisfying copy possible. Also, as a professional
copywriter, I have a natural affinity for words. My copy has a refreshing, creative
twist that I find is unique in the copywriting world. Additionally, I exude
integrity. The winning combination of creativity plus reliability is important
for long-lasting achievements and a deciding factor in choosing a copywriter.
